BTS 성공, 패러다임 전환: 의미와 전망

K-pop superstars BTS roared to clinch South Korea's first-ever number one on the main U.S. Billboard music chart with its breezy disco hit "Dynamite.
With that, they've broken three Guinness World Records - their music video attracted more than 3 million concurrent viewers at its premiere, garnering 101-point-one million views in 24 hours globally.
Since its 2013 debut, the seven-member South Korean boy band has surfed the global K-pop craze to dizzying heights.
The only Asian to make it to the top of the Hot 100 in the past was Japanese singer Kyu Sakamoto with "Sukiyaki" in 1963.

"The thing we need to do and we can do is giving a bit of comfort and refresh the people (who fight against coronavirus). So our next goal is putting in efforts to make it possible."

"We gave a collaboration performance last time, but now we would like to stage our own performance at the Grammy."

As this septet writes a new chapter in K-pop history, what does it mean for BTS, for K-pop and what lies ahead for the future of K-pop on the global stage?
It's the topic of our News In-depth - joining us live in the studio Bernie Cho, Bernie connects K-pop music artists to their local and global fans worldwide.

Bernie, welcome back to the show.

For K-pop launching on the global stage, 2012 was a notable year as Psy's "Gangnam Style" exceeded one billion views on YouTube. He even met then United Nations Secretary-General Ban Ki-moon where Psy was recognized as a singer with "unlimited global reach".
Thinking back, the song was very omnipresent; it was almost impossible to not know the song. But even "Gangnam Style", peaked only at #2 on the Billboard Hot 100 chart.
What significances does it have for BTS's "Dynamite" to have hit the #1 position on the Billboard Hot 100 chart?

How has the recognition and association of K-pop changed since the early 2010's and now?

"Dynamite" has charted new territory for BTS on many levels. It is not only the group's first all-English song, but they said the single wasn't supposed to be released as their plans for tour got canceled due to the COVID-19 pandemic.
Could we see BTS's success as a silver-lining side effect of the pandemic?

Since their debut single in 2013, BTS has matured musically and as individuals.
President Moon Jae-in said their latest song holds message of hope and consolation amid the pandemic,
congratulating them for having written a "new chapter in K-pop history".
How does such acknowledgment give responsibility to K-pop artists?

Now, with the company behind BTS, Big Hit Entertainment awaiting market debut next month, the company's CEO Bang Si-hyuk has offered each member of BTS over 68-thousand shares.
That comes up to about seven-point-seven million dollars which gives the group about 35-point-5 percent possession of the label. Nearly seven percent of the total 7-point-1-3 million shares.
First of all, this isn't common at all, is it? Giving shares to the label's artists?

Despite sufferings this year due to concert cancellations due to COVID-19, BTS has reported to account for close to 88-percent of Big Hit's revenue during the first half of 2020.
As Big Hit entertainment enlists on South Korea's main bourse next month, how do you see BTS indirectly affecting the South Korean economy?

Ahead of BTS hitting #1 on the Billboard Hot 100 chart on Tuesday, they won four awards at the MTV VMAs.
In their interviews, BTS, as would any music artist, said their next goal would be to stage their own performance, secure nominations, and of course win an award at the Grammys next year.
The Grammys, since 1959 has been the top recognition of achievements in the music industry.
With their momentum building up in the past couple years, and with the support of undying fandom of the BTS ARMY, how do you see the dream of this septet realizing?

How do such sequence of events set the stage for other K-pop artists?
With the prolonged COVID-19 pandemic creating a new normal of an expanding online platform, can K-pop defy the disadvantages of in-person concerts being cancelled?

Bernie Cho many thanks for your insights tonight. We appreciate it.

#BTS #Kpop #Implication

[NEWS IN-DEPTH] BTS' Incredible Success: Significance and Implications

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