The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products. It’s also one of its most divisive. Over the last five years, the vest became a must-have accessory for Wall Street workers in Manhattan’s financial district to tech bros in Silicon Valley. 

The company says at its height, it was fielding 60 requests for co branded vests, a day. But Patagonia, a private company that values environmental and political activism, never sought out to become the go-to status symbol for some of the biggest and richest corporations in the world. 

The combination of hefty price tags and a professional-class of super fans earned it the nickname "Patagucci" prompting it to reevaluate which companies it allowed to put a moniker on the vest as a way to ensure their partners align with their progressive culture. Patagonia even discouraged consumers from partaking in Black Friday sales and snuck political messages into the tags of its clothing. Here’s how Patagonia’s anti consumption philosophy helped it build a billion dollar outdoor brand.

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How a $99 Vest Turned Patagonia into a Billion-Dollar Brand

How A Vest Turned Patagonia Into A Billion-Dollar Brand

Check out FOWLER'S 30 Day Survival Challenge - Canadian Rockies:
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The feature-length movie version of Ovens and Fowler's month surviving in the Canadian Rocky Mountain bush! Join them on their epic journey into the wild, as they catch and cook fish and game, pan for gold, forage local plants and fungus, build bear safe platforms in the trees, and SO MUCH MORE!

Greg is a self-taught survivalist from Canal Flats, British Colombia, who, since he was a boy, has read nearly every book on the topic. When he is not out in the wilderness, he is a professional dry-waller. He started his first bow drill fire when he was thirteen and spent the next forty years learning bushcraft and studying plants and edibles. He has even developed some of his own survival techniques and is a skilled hunter with both a bow and a slingshot.

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Ovens 30 Day Survival Challenge: THE MOVIE (Canadian Rockies)

Many of us are familiar with rainforests; lush and exotic environments that serve as the pinnacle of life on Earth. For the most part we assume these only occur throughout the tropics, but as it turns out certain areas in the temperate latitudes can receive just as much rainfall, creating a number of rainforests in unexpected places.

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Sources / Further Reading

https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001127

https://imgur.com/6lvzmXZ

https://www.npr.org/2020/08/18/903593291/the-evolutionary-history-of-penguins-is-far-from-black-and-white#:~:text=New%20Research%20Suggests%20Penguins%20Originated%20In%20Australia%2C%20New%20Zealand%20New,climes%20over%2022%20million%20years.

https://nyskiblog.com/directory/weather-data/new-york/state-average-precipitation-map/

https://onlinelibrary.wiley.com/doi/full/10.1111/ecog.05075

http://nsidc.org/greenland-today/2019/11/

https://ign.ku.dk/english/about/arboreta/arboretum-greenland/forest-plantations

https://en.wikipedia.org/wiki/Hyrcania#/media/File:Map_of_the_Achaemenid_Empire.jpg

https://en.wikipedia.org/wiki/Caspian_tiger#/media/File:Panthera_tigris_virgata_dis.png

https://www.researchgate.net/figure/Turkeys-total-precipitation-normal-1970-2010-distribution-prepared-by-TSMS_fig8_262456093

https://en.wikipedia.org/wiki/Argonauts#/media/File:Constantine_Volanakis_Argo.jpg

https://studenthandouts.com/world-history/ancient-greece/pictures/map-ancient-greece-greek-colonies.htm

https://external-preview.redd.it/w5GWr82JXHIeXZFSajk-sRmzkjRlj0c1hGt3StA04SQ.jpg?auto=webp&s=8cbaa1439ea33594d4a7102ab3f6b084de74cfcb

https://www.skogur.is/en/forestry/forestry-in-a-treeless-land/history-of-forests-in-iceland

https://www.reddit.com/r/MapPorn/comments/22pyrd/us_precipitation_map_3000_x_2200/

https://www.reddit.com/r/MapPorn/comments/a4o66s/europe_average_yearly_precipitation_link_to/

https://link.springer.com/chapter/10.1007/978-3-319-77764-1_2

https://en.wikipedia.org/wiki/Lake-effect_snow#/media/File:Lake_Effect_Snow_on_Earth.jpg

Why We Find Rainforests in Unexpected Places

Lets start our Microsoft Flight Simulator 2020 Bush Trips series, as we take on ALASKA! In the CubCrafters NX Cub we fly VFR across this baron yet GORGEOUS landscape! This is the FIRST of our MSFS Bush Adventures, flying VFR so lets try and get the HIGHEST SCORE POSSIBLE!

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MSFS Bush Trips ALASKA Part 01 | Cub Crafters NX Cub | Ultra Settings

Mark Zuckerberg, Jeff Bezos, Tim Cook and Sundar Pichai virtually testify at a House Judiciary Antitrust Subcommittee hearing on the dominance of Amazon, Apple, Facebook, and Google.
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Patagonia

Camping and Backpacking is one of the best ways to get out into nature so whether it's your first time camping or you're a seasoned trail veteran, this camping gear guide will share the best backpacking essentials you'll need for your next camping trip.

I'm Alex, I'm a travel filmmaker, photographer, and TV host.   I've been hiking, backpacking, and camping since my childhood, and that love of nature has led me to many outdoor adventures in the backcountry of North America, Europe, Africa, and New Zealand.  In this video, I'll share all my tips and insights on the essential equipment you need to safely and comfortably enjoy the great outdoors without overpacking unnecessary gear.

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MY TRAVEL YOGA MAT |  https://amzn.to/2Qk4xQW 
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BOOK RECS 
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Facebook, Amazon, Apple and Google Executives Testify at House Hearing | NBC News